I’ve read a lot of articles about the future of craft beer but since I keep getting asked, “Is the craft beer bubble about to burst? Is there a future for craft beer?” here’s my thoughts on the future of craft beer.
Trends come and go but craft beer is here to stay. The “It” folks, you know the ones who have to be part of the latest cool craze, are moving on from craft beer and personally that makes this Gal happy. At the same I know quite a few folks who are just discovering the joy of craft beer and it’s been fun to see their taste and knowledge of beer blossom.
Is craft beer still the new cool kid on the block? Nope, that title now belongs to distilleries. They are popping up left and right just like breweries once did and that is one of the differences you will see as the craft beer world settles fewer breweries opening. Fine by me. We don’t need one on every corner and frankly, far too many have opened that never should have. It will be survival of the fittest. If you brew good beer, take care of your customers, offer reasonable prices and have a sound business plan then you should be ok.
I do, however, feel a shift in the craft beer world has started and will continue…#drinklocal. Folks want to see more local brews on tap at restaurants and beer bars. Yes, folks will still enjoy beer from across the country but see the value in supporting their local breweries. I think the acquisitions of craft breweries by mega corporations like Anheuser-Busch is a factor in the #drinklocal movement. Beer lovers want their local breweries to be successful but not by the big guys taking them over but rather from customer and community support.
However, I also see a return to Belgium beer. I think we are going to be seeing them pop up more on tap list and more craft breweries brewing Belgium styles. Belgium beers were this Gal’s first love so I don’t mind at all.
So to recap craft beer will be sticking around
Some breweries will close
Fewer breweries will be opening
More acquisitions of craft breweries by big corporations
Lots more distilleries popping up
The Return of Belgium Beers